Why do small businesses avoid consultants

Consulting is one of the fastest-growing service industries. As the business grows, so does the need for more information and direction. Small businesses are turning to consultants because they understand they need help with marketing and other critical business aspects. If your small business has limited resources, you might be tempted to ignore the advice of consultants and other experts. By ignoring advice from professionals, you risk making bad decisions that could be costly in the long run. So if you’re wondering why small businesses avoid consultants, here are some reasons:

Top 13 Reasons Why Business Owners Avoid Consultants

  1. Too Expensive – Hiring a consultant can be expensive, especially if you’re working with one who charges by the hour. But when you’re starting, you may need help in areas where your business lacks experience or expertise. It might be worth spending some money on a consultant to get the job done right the first time and save yourself a lot of headaches down the road.
  1. Insufficient Time – Many entrepreneurs work long hours to keep their businesses profitable, so they don’t have enough time to focus on other things like marketing and strategy development for their business. Even if they did have extra time available, many prefer being hands-on rather than delegating these tasks to others so they can stay involved in every aspect of the company’s growth process.
  1. Differentiating Between Expenses and Investments – The biggest problem many businesses have with consultants is that they view them as expenses instead of investments. A consultant will always be an expense, but if they help you grow your business, they should be viewed as an investment.
  1. Retention of Employees – Small businesses often want to keep their employees happy and satisfied with their current position within the company. This often means they do not want to hire a consultant because they may threaten job security within the organization. If employees feel threatened by this choice, they may leave the company and take their skills elsewhere.
  1. Little Profit Margin – Another reason small businesses avoid consultants is that they do not have enough profit margin to pay for one on a regular basis. Business consultants can cost thousands of dollars per hour, potentially harming profits if it becomes too costly for your small business.
  1. Lack of Trust – Small business owners often feel they can’t trust an outsider with their business information. After all, many of them have been working independently for years without help or advice from outside sources. They don’t know if they can trust someone else with confidential financial data or trade secrets.
  1. Fear of Failure – Many small business owners fear that they will spend money on a consultant and nothing will change. They worry they’ll waste money on something that doesn’t work out. The fear of failure keeps many small businesses from consulting services altogether because they believe there’s no point in trying something new if it could just make things worse than they already are.
  1. Complicated Solutions – Small businesses often have simple problems, like finding new customers or increasing sales. But when it comes to complex issues like marketing plans or operations management, it’s tempting to think that there’s no way any consultant could understand your business well enough to make a useful recommendation. And if there is one thing small business owners know how to do well, it’s solving problems on their own!
  1. Too Technical – Many small businesses view consultants as finance, marketing, or technology experts that are too difficult to understand. In reality, most business consultants are generalists who can handle a wide range of business issues and challenges. They may not be experts in every area, but they will be able to provide valuable insights into how your business can achieve its goals and objectives.

    Small business owners are often reluctant to seek out technology consulting services, fearing that the consultant will be too technical and challenging to communicate with. However, there are several reasons why consultants can be a valuable asset to any business, small or large. First, consultants have a wealth of experience and knowledge to offer, and they can help companies identify and implement new technology solutions to improve efficiency and productivity. In addition, business consultants can provide unbiased advice and recommendations based on their extensive industry experience. Finally, a technology consultant can help businesses save money by providing cost-effective solutions that meet the organization’s specific needs. Working with a technology consultant means small companies can overcome many challenges associated with implementing new technology.
  1. Recruiting Skilled New Employees – Small businesses may be reluctant to hire consultants because they’re worried they’ll pay too much. But when it comes to hiring top talent, the cost of not doing so is often greater than the cost of employing a consultant. For one thing, hiring a consultant means you’re not paying for a full-time employee. A skilled part-time worker can cost less than half as much as a full-time employee.

  2. The Program Expenses Are Not Budgeted – Small businesses first avoid consultants because they don’t have the budget for it. This can be especially true if you are starting or have only been in business for a short period. You may not know what your needs will be over the long term and therefore don’t want to commit to paying for something that may not work out for you.

  3. Everyone does not use consulting Firms – Most SMBs don’t need the services of a consultant. They can do what they want and need to do on their own. They will not pay someone to do something they can do themselves, especially if it means giving up some control over their business.

    However, that doesn’t mean that every small business should avoid consultants at all costs. There are times when hiring a professional can be beneficial for your business and your bottom line. Suppose you’re looking for an expert opinion on how to improve a process or make a strategic decision about growth. In that case, hiring a consultant can be well worth the money and time that have been taken away from your day-to-day operations.

  4. Business Practices Will Be Disclosed to Exiting Employees – Small businesses worry that if they hire a consultant, the consultant will discover how their company operates and share that information with others in their industry. The fear is that it could put them at a competitive disadvantage with other companies in their industry who don’t want to disclose this information.


Many small business owners believe that consultants are too expensive and they can handle things on their own. However, they don’t realize that business consultants can save them time and money in the long run. By avoiding consultants, small business owners are missing out on valuable advice and expertise that could help them take their businesses to the next level. If you’re a small business owner, don’t be afraid to invest in a consultant – it could be the best decision you ever make for your business.


What are the fees for business consultants?

Fees vary widely based on factors like expertise, project scope, and industry. Consultants may charge hourly rates, project-based fees, or retainer models. Expect a range of $100-$300+ per hour.

How should a business consultant’s budget be set?

The budget must be realistic, allowing you to accomplish your objectives while maintaining a healthy balance between quality and cost.

What are some of the most typical mistakes to avoid when working with a business consultant?

Avoid micromanaging; instead, trust the consultant’s expertise. Clearly define goals to prevent misunderstandings. Communicate openly, and don’t skip due diligence before hiring. Collaborate, don’t dictate.

When should you hire a business consultant?

Hire a consultant when facing challenges beyond your expertise, during strategic shifts, or when seeking fresh insights. Consultants can also be valuable for growth initiatives, cost-cutting, and process improvement.

What typical tasks can a consultant perform?

Consultants can perform market research, strategy development, process optimization, organizational restructuring, financial analysis, project management, and more. They offer objective insights, tailored solutions, and expertise to drive positive change.

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