How To Get Quick Traffic from Updating Old Blog Posts

Boosting your blog’s traffic might be as simple as freshening up your old posts. If you’ve been blogging for a while, you probably have a collection of posts stored in your archives. Giving them some attention could attract more visitors. Even a slight increase of 10 new visitors per day to each old post could significantly grow your blog.

Let’s explore why updating old blog posts is a must. We’ll provide practical, applicable tips for refreshing or rewriting them and address common challenges you may face.

How To Update Old Blog Posts – The Step-By-Step Guide

  • Refresh Keywords
  • Refresh Images and Optimize Image SEO
  • Scan for Broken Links and Incorporate Internal/External Links
  • Enhance Content Quality
  • Include Pinterest Pins in Missing Posts
  • Develop and Utilize Multimedia Content
  • Adjust Tone
  • Maintain Consistent Formatting Across Old Posts
  • Republish and Promote!

Refresh Keywords

Keywords play a crucial role in SEO. They represent the main topic of your post and what people might search for on Google to discover it. To enhance search engine rankings and have more visitors to your blog, include your keyword multiple times throughout your content.

Updating keywords involves:

  1. Research the keywords and phrases (long-tail keywords) your target audience uses to search for content. 
  2. Identify keywords that are more competitive than the ones you currently use.

Here are some tips for improving your keyword research:

  •  Explore unanswered questions in your content. Use tools like Answer The Public or browse Q&A sites like Reddit and Quora. Google’s People Also Ask (PAA) feature is also helpful, showing related questions users ask based on a search.
  • Identify new subtopics with decent search volume. Find fresh target keywords, relevant supporting keywords, and questions to expand on new subtopics for your article.
  • See what keywords your current page already ranks for. SEO tools such as Ahrefs or Google Search Console can help with this.

Refresh Images and Optimize Image SEO

One effective method for refreshing old blog posts is updating images and including alt-text. Enhancing images’ size to ensure they load quickly is essential for a positive user experience. When visitors spend more time on your site, your content is valuable.

Adding and enhancing SEO content optimization offers several benefits:

  • It increases user engagement, keeping them on your page longer.
  • It drives more traffic to your post.
  • It breaks up dense text, making it more visually appealing.
  • It encourages social media sharing.
  • It improves the overall clarity of your website optimization company.

Scan for Broken Links and Incorporate Internal/External Links

Broken links in your blog posts can lead to visitors spending less time on your site. They become frustrated and leave when they can’t find the necessary information. As a result, Google may interpret low time spent on your site as a signal that your content isn’t worthy of ranking well.

Therefore, it’s essential to regularly check and fix any broken links to maintain a positive user experience and improve your site’s ranking potential.

Discover a helpful tool known as Broken Link Checker. It identifies broken links on your website that require updating or replacing. Best of all, this plugin is free to use.

Enhance Content Quality

Enhancing your content with the help of an SEO content agency is a practical method for refreshing old blog posts. This strategy can boost blog traffic by providing valuable and engaging information that keeps readers interested and encourages them to share. If your blog posts lack substance, adding more valuable details is essential.

Enhance Content Quality

Here are some suggestions to make your content easier to read:

  • Ensure your voice and tone match your brand and connect with your audience.
  • Keep language simple; avoid using complex words unnecessarily.
  • Break up large text into smaller paragraphs.
  • Use bullet points or numbered lists when needed.
  • Include subheadings to help readers run through the content.
  • Keep sentences short and vary their length for better flow.
  • Proofread carefully for spelling and grammar errors, or use tools like Grammarly.

Include Pinterest Pins in Missing Posts

If you’ve been blogging for a while, your design style and imagery have evolved since you first began. You’ve likely learned a few things, such as the importance of using vertical images for better visibility on Pinterest.

Updating your images is best done by starting with your most popular past posts. Google Analytics helps pinpoint which posts attract the most traffic. Then, focus on editing the first 20 older posts from that list, adding new, Pinterest-friendly images consistent with the current color scheme and fonts. Pinning the updated photos to Pinterest will result in a noticeable increase in your blog’s traffic!

Develop and Utilize Multimedia Content

Adding more text to a blog post can boost traffic, and incorporating videos or podcasts can attract more visitors.

Share links to your podcasts on podcast platforms and your videos on YouTube and Facebook, including live posts on Facebook. This strategy provides another avenue for people to discover your blog posts.

The key is providing a valuable information passage that engages viewers’ interest in your blog post. Always include a call to action in your media content to direct viewers to your blog.

While it may require more effort, this method generates additional “link juice” for your blog posts.

Adjust Tone

An excellent method for refreshing old blog posts is to review your current writing style compared to when you began.

If you notice that your older posts lack your personality, updating them to match your current tone of voice is a good idea.

Blog posts that allow readers to connect with you as a person often perform better than those that are purely factual.

After all, if you’re the face behind the blog, people are also interested in getting to know you.

Adjusting your tone of voice is easy. You can:

  • Share a quote you like
  • Tell a joke
  • Share a personal story
  • Use your everyday words
  • Use casual phrases
  • Use short sentences and pauses.

Maintain Consistent Formatting Across Old Posts

Another helpful way to freshen up your blog posts is to ensure the formatting matches your newer posts.

If you’ve settled on a consistent formatting style that’s effective, apply it to your older posts for consistency.

Blog post formatting involves:

  • Using white space effectively between text and images
  • Arranging images consistently within your posts
  • Utilizing headings appropriately
  • Breaking paragraphs into shorter ones for better readability
  • Incorporating bullet lists when needed
  • Including a call to action at the end of each post
  • Using dividers where appropriate

Republish and Promote!

Now that you’ve finished updating an old blog post, it’s time to republish and promote it.

If you’re using WordPress, you can update it in the main Document section by adjusting the date and republishing it.

Your old comments will remain intact, but the post will appear as a new, fresh entry on your blog.

After refreshing your content, it’s essential to reintroduce it to your audience to ensure they’re aware of the recent changes. Repromoting an updated blog post can engage new readers or target specific audiences.

Here are some strategies for repromoting your post:

  1. Treat it as new content: Emphasize the update’s fresh insights and actionable information. Promote it across social media and your website to remind followers and attract more organic traffic.
  2. Build new backlinks: Generating new backlinks to your updated blog post can increase its visibility and attract more attention.
  3. Pitch to relevant newsletters: Contact newsletter editors in your industry and explain why your updated blog post is valuable to their audience. If they find it compelling, they might feature your refreshed post in a future edition, expanding your reach significantly.

Stay Updated to Thrive

Stay Updated to Thrive

The world of online marketing, including SEO, moves quickly, and its guidelines are constantly changing. Updating your content is crucial to ensure it aligns with current SEO practices and delivers a positive user experience. Follow the steps in this post to enhance your blog posts and maintain their appeal to your audience and search engines!


Why should I update old blog posts?

Updating old blog posts can help maintain their relevance, improve their search engine rankings, attract more traffic, and provide a better user experience for your audience.

Can updating old blog posts affect SEO?

Yes, updating old blog posts can positively impact SEO by improving the relevance and freshness of your content, fixing any issues that could negatively affect search engine rankings (such as broken links or outdated information), and signaling to search engines that your website is regularly maintained.

How do I decide which old blog posts to update first?

Start by identifying relevant posts that need updating, such as refreshing content, adding new information, or improving formatting. You can prioritize posts based on their relevance to current trends, popularity, or potential to drive significant traffic to your website. Use Google Analytics to identify high-traffic or high-conversion posts that may need updating.

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